Welcome To
Urban Angler

Urban Angler has been a cornerstone of New York City's fly fishing community since its founding in 1988 by Jon Fisher.

Established as an alternative to traditional retailers like Orvis, the shop began in a modest space on 25th Street and has since evolved into a premier destination for anglers worldwide.

Moving In The Big Apple

Our Flagship

381 Fifth Avenue (at 36th Street)

Our 2,500-square-foot retail space on Fifth Avenue has been our flagship location for over a decade. It’s home to a wide selection of gear and also serves as a hub for casting lessons in Central Park, tying demos, and global trip planning.

Why Choose Us?

  • Over

    250k

    products sold

  • With

    97%

    positive reviews

Meet the team

  • Jon Fisher

    Founder/Owner

  • Karl Andersen

    Buyer

  • Ron Dudginski

    Sales Manager

  • Shaun Couture

    Sales Associate

  • Dennis Feliciano

    Sales Associate

  • Matt Welles

    Sales Associate

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Our Core Values

Our passionate staff live and breathe fly fishing. We take the time to understand your goals and match you with the perfect gear, destinations, and techniques to elevate your experience on the water.

We curate only the finest rods, reels, flies, and accessories from the industry's most trusted brands. Every item in our shop has been tested and approved by our team of seasoned anglers.

From seamless travel booking to fully hosted trips with our guides, we handle every detail so you can focus on the fish. Whether it's your first cast or your hundredth destination, we'll get you there.


  • Top-Notch Store and Staff

    This is an amazing store. The staff are knowledgeable and kind, and the store itself always has what I'm looking for. Great place if you're trying to get into the sport.


    Gene A.
    New York, NY
  • Leave A Review

    Had a great experience with us? Whether you stopped by for gear, a guided trip, or expert advice—we’d be grateful if you’d take a moment to share your experience. Your review helps others discover what makes Urban Angler special.

    👉 Leave us a Google Review

  • Exceptional Help

    Enter on the ground floor of the building and take the elevator to the second floor. Great clean organized shop. I stopped by for something small yet critical for work and Matt helped me out through the whole process of picking out a product for me, even though it was fairly small in value. Thanks for the great service.


    Richard H.
    Boca Raton, FL
  • Negozio Super Fornito

    Negozio super fornito proprio in centro. Jon ha consigliato e servito molto bene mio marito che ha approfittato anche di una prova a central park. Grazie per il vostro servizio


    Margherita Barile
    Italy
  • Making Me Feel Welcome

    This shop is outstanding! The staff member I spoke with was exceptionally friendly, knowledgeable, and incredibly helpful. He patiently answered all my fly fishing questions and took the time to explain everything in detail, making me feel welcome as a newcomer to the sport. Highly recommend for anyone seeking expert advice and great service!


    Ross
    NY, NY
  • Hooked On Fly Fishing

    We were visiting from out of town and we were wanting a few supplies. While they didn’t have exactly what we needed for rod and reel fishing my son got set up with a travel fly rod and some great beginner lessons from a super helpful young man. We had a great time and now he is hooked on fly fishing.


    Heather L.
  • Fantastic Fly Casting Lesson

    I set up a casting lesson for my wife in I in anticipation of a fishing trip to Montana in several weeks.

    Jon (the founder) gives an incredible lesson. My wife has never even held a rod before, and within minutes her casting was on point. I haven't cast in 20 years, and he had me going in just a few minutes as well. We feel confident and fully prepared for our upcoming days of fishing.


    Michael K.
    Ponte Vedra Beach, FL
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